Starbucks, the Apple of Coffee

Starbucks recently caught some flak when the company stepped up its virtue marketing by publicly vowing to hire 10 000 refugees, signalling opposition to the Trump administration’s 90-day-travel-ban. With Republicans all over the country now boycotting the brand, even though Starbucks made the same vow in 2015 regarding veterans, one could say that move backfired. Continue reading “Starbucks, the Apple of Coffee”